The story isn’t told, it’s worn.

Prints for Tum label

  • The core design of Laze, the TUM Studio sloth mascot, seated calmly beside the bold TUM logo and red star. This image establishes the identity of the brand.

    Laze Series #1 – The Mascot

  • Laze leans against a surfboard in front of a VW bus, surrounded by flowers. The TUM logo and star reinforce the playful, adventurous vibe, blending lifestyle with brand identity.

    Laze Series #2 – Surf & Chill

  • Laze in an urban jersey dribbling a basketball. A sporty yet chilled take on the mascot.

    Laze Series #3 – The Basketball Dribble

  • Laze captured mid-air in a skateboard trick, beanie on and relaxed expression intact. The TUM logo and star amplify the urban energy of the illustration.

    Laze Series #4 – Skateboard Air

  • Behind the decks, headphones on and one hand on vinyl, the other on the fader. Laze embodies music culture with focus and flow. A bold link between mascot and music.

    Laze Series #6 – DJ in the Mix

  • An urban character made of wooden planks lounges on a bench with sneakers, beanie, and coffee in hand. The relaxed pose and worn-out vibe reflect a raw street attitude, marked with the subtle TUM branding.

    Tum character series #1 - The Bench Break

  • A spraycan brought to life, arms crossed and hoodie up, radiating defiance. Sneakers and body language underline its street roots, while the TUM logo grounds it within the brand identity.

    TUM Character Series #2 – The Spraycan Rebel

  • A vintage car turned character, complete with eyes, grin, and a crown floating above. Playful yet powerful, it mixes lowrider energy with a bold personality. The TUM logo anchors it in the collection.

    TUM Character Series #3 – The Crowned Ride